Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth by Greenleaf Book Group Press

Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth by Greenleaf Book Group Press
Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth by Greenleaf Book Group Press Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth by Greenleaf Book Group Press Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth by Greenleaf Book Group Press Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth by Greenleaf Book Group Press Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth by Greenleaf Book Group Press (click images to enlarge)

Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth by Greenleaf Book Group Press

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FROM THE NEW YORK TIMES AND WALL STREET JOURNAL BESTSELLER

A revelation for tiny company proprietors: producing a lucrative company is feasible without getting into a slash-and-burn price war with your rivals.

Lots of tiny company proprietors really feel stress to discount their product or services, specifically when times are difficult. Just how else will they maintain up with the low prices provided by their discounting rivals? Just what they don't realize is that discounting is the last point they ought to be doing if they intend to win huge. Sarah Petty as well as Erin Verbeck are here to reveal you that there's a radically various way to run a small company-- one where the proprietors concentrate on producing customized offerings as well as an outrageous consumer experience, not on matching the prices of their competitors. Worth Every Penny motivates you to discover as well as utilize this design, which is developed to maximize your advantages over the big-box stores as well as other discounting rivals.

You'll discover the best ways to:

-- Build a brand name that lays the structure for you to bill exactly what your offerings deserve.

-- Create products, solutions as well as high-touch consumer experiences to achieve healthy and balanced margins as well as an outspokenly delighted as well as devoted client base.

-- Understand the best ways to utilize a rates approach that allows you to produce need as well as draw in the best customers rather than discounting.

-- Throw conventional marketing to the wind as well as implement a shop way of advertising to master this affordable company environment.

-- Learn the relationship-based sales skills should close every sale as well as have your clients clamoring for more.

The authors' strategies are enhanced by real-life company experiences as well as brilliant narratives from all sorts of company owner-- restaurateurs to service providers to expert company as well as professional photographers. With the guidance in Worth Every Penny, you will be inspired to live your enthusiasm as well as pass your interest on your customers. The result: a lucrative company that prevents yielding to the stress to discount rate.

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