The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand from McGraw-Hill Education

The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand from McGraw-Hill Education
The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand from McGraw-Hill Education The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand from McGraw-Hill Education The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand from McGraw-Hill Education The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand from McGraw-Hill Education The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand from McGraw-Hill Education (click images to enlarge)

The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand from McGraw-Hill Education

$32.00 $24.43
In Stock Add to Cart
Usually ships in 24 hours
Product prices and availability are accurate as of 2017-07-27 22:27:54 UTC and are subject to change. Any price and availability information displayed on http://www.amazon.com/ at the time of purchase will apply to the purchase of this product.

Description of The Patron Way: From Fantasy to Fortune - Lessons on...

Best Books For Entrepreneurs are proud to offer the excellent The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand.

With so many available recently, it is great to have a make you can recognise. The The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand is certainly that and will be a excellent buy.

For this great price, the The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand comes highly respected and is a popular choice with most people. McGraw-Hill Education have added some nice touches and this means great value.

Manufacturer Description

The never-before-told story of Patrón Tequila-- the brand name that revolutionized an industry

Just how a billion-dollar business ascended from a forgotten dirty agave area in central Mexico

The Patrón Way information the unconventional structure of the brand name, the extraordinary creativity and marketing ingenuity of Patrón's cofounder, Martin Crowley, and his life partner, Ilana Edelstein, and the way Patrón single-handedly transformed the face of the liquor industry. Edelstein was associated with every aspect of the business-- from the brand name's renowned container to designing the sexy and attention-getting clothing put on by the famous "Patrón Girls" at promos and celebrations to running the back office.

Patrón is a tequila so sumptuous-- and so wonderfully marketed-- that it has actually become the world's leading ultrapremium tequila and has actually altered the way the spirit is experienced: exactly what was when "gasoline" banged back in a shot glass is currently put from a splendid hand-blown container into a cooled glass and sipped to attain a "Patrón high."

Today, Patrón has actually grown to over a billion-dollar brand name, and it is the biggest generator of revenue of all tequila brands. Edelstein combines the significant story of the business's increase to success in a tremendously affordable and often ruthless industry with practical business lessons regarding R&D and brand name structure that business leaders can put to productive use in any kind of industry.

A story of love, sacrifice, celeb, dizzying success, and utmost dishonesty, The Patrón Way exposes for the initial time all the information behind the intimate relationship and marketing brilliant of the "power couple" that transformed the spirits industry.

PRAISE FOR THE PATRÓN WAY

"The Patrón Way is a great chronicle of a deluxe brand name's course to success ... Ms. Edelstein dispenses beneficial advice to striving entrepreneurs."
The Wall Street Journal

"Anyone desirous of understanding tequila's present status will certainly be well offered by chugging The Patrón Way."
Slate

"There are some good lessons for entrepreneurs releasing a product. No doubt, the increase of Patrón is something several would certainly love to emulate. And also Ilana Edelstein existed from the start and provides an inside sight of the story."
New York Journal of Books

"Business lessons echoing 'know that real tastemakers are, and utilize them wisely' are sprinkled throughout the publication ... most visitors will certainly value the informal 'tell-all' style that exposes an emphasis on doing some paperwork to seal their function in any kind of business they help expand."
Library Journal

"I can honestly say The Patrón Way by Ilana Edelstein was a tasty cocktail of development and motivation with a spin of misfortune for a bittersweet surface."
TequilaAficionado.com




The Patrón Way Pictures

Martin and I chilling
Martin and I Chilling: Martin and Ilana Edelstein cooling in the house on the Marina Peninsula Beach. Sight larger
John Paul DeJoria
Me with John Paul DeJoria: Ilana Edelstein with John Paul DeJoria and his wife, Eloise, being accompanied into the Rodeo event at the Burbank Equestrian Center.
Sight larger
Insert Alt Text Here
Patron Bottles: A tasting of the Patron container advancement, beginning with among the early glass stopper versions (2nd from left).
Sight larger
Insert Alt Text Here
One of the Originals: One of the initial Patron ladies, Heather, holding among the initial Patron bottles with a glass stopper.
Sight larger


Product Features

Used Book in Good Condition

Product Tags

Write a Review

CERTAIN CONTENT THAT APPEARS ON THIS SITE COMES FROM AMAZON SERVICES LLC. THIS CONTENT IS PROVIDED 'AS IS' AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME.