The MouseDriver Chronicles: The True-Life Adventures of Two First-Time Entrepreneurs by Basic Books

The MouseDriver Chronicles: The True-Life Adventures of Two First-Time Entrepreneurs by Basic Books
The MouseDriver Chronicles: The True-Life Adventures of Two First-Time Entrepreneurs by Basic Books The MouseDriver Chronicles: The True-Life Adventures of Two First-Time Entrepreneurs by Basic Books (click images to enlarge)

The MouseDriver Chronicles: The True-Life Adventures of Two First-Time Entrepreneurs by Basic Books

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It all began late one night at The Ginger Man, a prominent restaurant in Dallas, Texas. Utilizing the rear of a beer rollercoaster and the bartender's pen, Kyle Harrison, in a moment of motivation, started laying out an unusual computer mouse, shaped like the head of a vehicle driver golf club. He took the concept with him to the Wharton School of Business, where he handled to impress his roommate, John Lusk. After college graduation, they bravely but somewhat naïvely collection forth to launch their firm, Platinum Concepts, Inc., and its front runner product, MouseDriver ™. Clearing up in San Francisco in a home that increased as home and worldwide business head office, they had a front-row seat to the dot-com boom-watching their schoolmates bring in heaps of cash and supply choices, while they financed their venture with their very own credit report cards.The MouseDriver ™ Chronicles is the fascinating, distinctive narrative that narrates their entrepreneurial journey. It takes us behind the scenes of the authors' tumultuous first 2 years of business, years noted by endless corporate cold calls, several failed attempts to find a distributor, or even a hurricane that hindered their initial shipment of MouseDrivers.A must-read for any person who desires to start a company or wonders what it is like to do so, The MouseDriver ™ Chronicles will inform, inspire, and restore our faith in the American spirit to do well against all probabilities.


John Lusk and Kyle Harrison seemed somewhat from their minds when, unlike their fellow MBAs, they missed on flashy, financially rewarding offers from dot-coms to end up being entrepreneurs. Specifically, to generate and market a computer system mouse developed to look like a golf-club head (a cutting edge titanium chauffeur to be specific). "I desired to feel the pain of starting a business," Lusk writes in this clear and insightful memoir, "to go into financial obligation, have my vanity crushed and experience first-hand the excitement of working like a dog for months without an income." Since he also expected to make a million in 2 years, it's not shocking that all these occurred. The duo battle with the basics of making and offering, altercations with tropical cyclones, worn-out off-shore manufacturing, and soon dot-com envy embed in. When the dot-coms start going belly-up, this little-retail-product-company-that-could shows that the essentials of business still apply-- a helpful lesson for those questioning what happened after the dot-com collision, as well as any type of would-be entrepreneurs wanting to make a go of it. -- Lesley Reed

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