The Fashion Designer Survival Guide, Revised and Expanded Edition: Start and Run Your Own Fashion Business from Kaplan Publishing

The Fashion Designer Survival Guide, Revised and Expanded Edition: Start and Run Your Own Fashion Business from Kaplan Publishing
The Fashion Designer Survival Guide, Revised and Expanded Edition: Start and Run Your Own Fashion Business from Kaplan Publishing The Fashion Designer Survival Guide, Revised and Expanded Edition: Start and Run Your Own Fashion Business from Kaplan Publishing The Fashion Designer Survival Guide, Revised and Expanded Edition: Start and Run Your Own Fashion Business from Kaplan Publishing The Fashion Designer Survival Guide, Revised and Expanded Edition: Start and Run Your Own Fashion Business from Kaplan Publishing The Fashion Designer Survival Guide, Revised and Expanded Edition: Start and Run Your Own Fashion Business from Kaplan Publishing (click images to enlarge)

The Fashion Designer Survival Guide, Revised and Expanded Edition: Start and Run Your Own Fashion Business from Kaplan Publishing

$22.95 $11.76
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Description of The Fashion Designer Survival Guide, Revised and Expanded...

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Manufacturer Description

Mary Gehlhar, author, industry authority, and consultant to numerous designers, consisting of Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives visitors behind the curtain understandings and necessary business details on producing and sustaining an effective job as an independent developer.

With recommendations from style stars consisting of Donna Karan, Tommy Hilfiger, Cynthia Rowley, Diane von Furstenberg, Richard Tyler, and top executives from Saks Fifth Avenue and Barneys New York, this fully upgraded and changed edition of The Fashion Designer Survival Guide addresses the most current trends in apparel and devices, the latest designers, an updated intro, and a brand-new foreword by Diane von Furstenberg, Designer and President of the Council of Fashion Designers of America (CFDA).

The Fashion Designer Survival Guide offers the necessary tools to get a style line or label up and proceeding the appropriate track, consisting of:
  • How to create a sensible business strategy
  • Figuring out just how much loan you need, where and exactly how to get it, and exactly how to make it last, consisting of the most current on private equity
  • The most effective sources for material and products
  • Browsing the risks of manufacturing both in the house and abroad
  • Advertising, branding, and getting the product into the shops and into the client's closets
  • Romancing journalism, clothing celebs, and imaginative promotion strategies
  • Producing a runway program that will certainly get outcomes

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