The Economics of Franchising from Cambridge University Press
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Description of The Economics of Franchising from Cambridge University Press
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This publication explains in much detail both exactly how and why franchising works. It also evaluations the financial stress that add to clash in the franchisor-frnachisee relationship. The therapy consists of a terrific offer of empirical evidence on franchising, its value in different sections of the economic situation, the terms of franchise business contracts, and just what we understand concerning exactly how all these have actually advanced in time, particularly in the United States market. A great many myths are dispelled at the same time. The financial analysis of the franchisor-franchisee relationship begins with the observation that for franchisors, franchising is a contractual option to vertical assimilation. Subsequently, the stress that emerge between a franchisor and its franchisees, that in fact are owners of independent businesses, are analyzed in turn. Particularly the writers talk about concerns pertaining to product top quality control, connecting arrangements, rates, location and territories, advertising, and termination and revivals.
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