Smart Growth: Building an Enduring Business by Managing the Risks of Growth (Columbia Business School Publishing) from Columbia University Press

Smart Growth: Building an Enduring Business by Managing the Risks of Growth (Columbia Business School Publishing) from Columbia University Press
Smart Growth: Building an Enduring Business by Managing the Risks of Growth (Columbia Business School Publishing) from Columbia University Press Smart Growth: Building an Enduring Business by Managing the Risks of Growth (Columbia Business School Publishing) from Columbia University Press Smart Growth: Building an Enduring Business by Managing the Risks of Growth (Columbia Business School Publishing) from Columbia University Press Smart Growth: Building an Enduring Business by Managing the Risks of Growth (Columbia Business School Publishing) from Columbia University Press Smart Growth: Building an Enduring Business by Managing the Risks of Growth (Columbia Business School Publishing) from Columbia University Press (click images to enlarge)

Smart Growth: Building an Enduring Business by Managing the Risks of Growth (Columbia Business School Publishing) from Columbia University Press

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Manufacturer Description

Wall Street thinks that public firms need to grow smoothly and also continually, as shown by ever-increasing quarterly profits, and also that all firms either "grow or die." Presenting a research-based development model called "Smart Growth," Edward D. Hess tests this ethos and also its harmful mentality, which usually discourages genuine development and also pressures companies to produce, produce, and also purchase noncore profits just to quell Wall Street.Smart Growth represents the complexity of development from the point of view of company, process, adjustment, leadership, cognition, danger administration, employee engagement, and also human mechanics. Authentic development is a lot more compared to a strategy or an intended outcome. It is a process identified by complicated adjustment, entrepreneurial action, speculative learning, and also the administration of danger. Hess attracts on comprehensive public and also private firm study, including study of Best Buy, Sysco, UPS, Costco, Starbucks, McDonalds, Coca Cola, Room & Board, Home Depot, Tiffany & Company, P&G, and also Jet Blue. With theoretical technologies such as an Authentic Earnings and also Growth System structure, a seven-step development funnel pipe, a Growth Decision Template, and also a Growth Risks Audit, Hess gives a plan for an enduring company that makes every effort to be much better, rather compared to just larger.

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