Small Giants: Companies That Choose to Be Great Instead of Big, 10th-Anniversary Edition by Portfolio

Small Giants: Companies That Choose to Be Great Instead of Big, 10th-Anniversary Edition by Portfolio

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Description of Small Giants: Companies That Choose to Be Great Instead...

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How maverick companies have actually missed the development treadmill-- and concentrated on success instead.It's an axiom of service that wonderful companies grow their earnings and revenues time after time. Yet silently, under the radar, a little number of companies have actually turned down the pressure of limitless development to concentrate on even more enjoyable service goals. Goals like being wonderful at just what they do, creating a fantastic place to work, supplying wonderful client service, making wonderful payments to their areas, and finding wonderful ways to lead their lives.In Small Giants, seasoned reporter Bo Burlingham takes us deep

inside fourteen exceptional companies that have actually selected to march to their own drummer. They consist of Anchor Brewing, the initial microbrewer; CitiStorage Inc., the premier independent records-storage service; Clif Bar & Co., manufacturer of organic power bars and various other nutrition foods; Righteous Babe Records, the record company founded by singer-songwriter Ani DiFranco; Union Square Hospitality Group, the company of restaurateur Danny Meyer; and Zingerman's Community of Businesses, consisting of the world-famous Zingerman's Deli of Ann Arbor.Burlingham reveals just how the leaders of these small titans acknowledged the complete variety of choices they had about the type of company they might create.

And he reveals just how we can all benefit by examining the normal definitions of service success. In his new later, Burlingham reviews the resemblances and learning lessons from the small titans he covers in the book.From the Hardcover edition.

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