PR Works!: How to create, implement and leverage a public relations program for your small business by CreateSpace Independent Publishing Platform

PR Works!: How to create, implement and leverage a public relations program for your small business by CreateSpace Independent Publishing Platform
PR Works!: How to create, implement and leverage a public relations program for your small business by CreateSpace Independent Publishing Platform PR Works!: How to create, implement and leverage a public relations program for your small business by CreateSpace Independent Publishing Platform PR Works!: How to create, implement and leverage a public relations program for your small business by CreateSpace Independent Publishing Platform PR Works!: How to create, implement and leverage a public relations program for your small business by CreateSpace Independent Publishing Platform (click images to enlarge)

PR Works!: How to create, implement and leverage a public relations program for your small business by CreateSpace Independent Publishing Platform

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Description of PR Works!: How to create, implement and leverage a public...

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Manufacturer Description

Public Relations Works! is a guide for tiny service owners who are seeking to put with each other a Public Relations approach that integrates the very best of old-fashioned connection structure with all the new social networks networking methods. You'll not only find out ways to intend and also execute a Public Relations program for your tiny service, yet you'll also find out ways to gauge its success. And with the actual layouts and also examples offered by the Public Relations Maven ® there will certainly be no guesswork!Written by Nancy Marshall, The Public Relations Maven ®, Public Relations Works! is a crucial device for any kind of company owner that wishes to take advantage of the power of public connections. This book will certainly assist you, step-by-step, on specifically ways to develop your personal public connections program for your tiny business.You Will Learn

...

  • How Public Relations Works
  • The Importance of Having a Game Plan
  • The Art of Storytelling
  • Social Media Programs That Generate Results
  • Proven Ways to Increase Website Traffic
  • The Secret To Scoring Big With The Media
  • The Know, Like, and also Trust Factor
  • Ways to Position Yourself As An Expert
  • Developing Your Public Relations Team
  • Gauging Success

And also, the writer has actually included lots of helpful examples that you could repurpose and also utilize for your personal business.This book is the crucial overview of aid small companies enhance their earnings by applying their very own public connections programs.

What Others Are Saying ...

"Nancy is my best individual regarding learning anything to do with Public Relations, Marketing and also interactions for non-profits, for-profits, municipalities or people. She has a riches of stories to illustrate whatever she is discussing."

- Professor Tom Morrione, Colby College

"I've understood Nancy Marshall for years and also have actually constantly been impressed with her extraordinary understanding of exactly how the Public Relations globe functions. She's leveraged her 30+ years in public connections to develop a giant agency that is called THE place to go if you wish to obtain your company in the limelight. As Public Relations has actually developed with the enhancement of the electronic globe, Nancy has actually remained on the leading edge-- easily folding the new media possibilities into her bag of methods. Her decades of experience, connections and also clever service methods have actually really gained her the title of Public Relations Maven. Understanding from Nancy is learning at the feet of the Master."

- Drew McLellan, CEO, Agency Management Institute

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