Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge from Wiley

Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge from Wiley
Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge from Wiley Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge from Wiley (click images to enlarge)

Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge from Wiley

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Description of Marketing Your Event Planning Business: A Creative...

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Practical, prescriptive suggestions on successfully marketing your occasion preparation business

Recent years have actually been difficult on the occasion preparation sector. The terrorist assaults of September 11, 2001, economic downturns, wars, and also SARS have actually all negatively affected the business. There are fewer corporate bucks dedicated to travel spending plans and also unique events, producing also extra pressure on organisations in a currently very competitive sector. This book tells you all you have to recognize to market your business and also build your client base in good times and also bad.

Advertising and marketing Your Event Planning Business programs you the best ways to obtain a competitive benefit by establishing yourself apart from the competition, seeking new markets, and also soliciting sales. It covers all the crucial subjects in occasion preparation marketing, consisting of the best ways to diversify your client base, develop niche markets, enhance your customer care, establish emergency situation business plans, and also much extra.

  • Suitable for occasion organizers, marketing supervisors in the sector, and also specialists in the friendliness, culinary, or traveling markets
  • Includes actionable suggestions on successfully marketing an event preparation business
  • Functions illustrative instances, practical tips, and also valuable checklists and also various other resources

Advertising and marketing Your Event Planning Business is packed with practical tips and also instances, providing you imaginative new methods to display your talents, build your business, and also bring added value to your customers.

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