Guerrilla Marketing for Nonprofits: 250 Tactics to Promote, Motivate, and Raise More Money from Entrepreneur Press

Guerrilla Marketing for Nonprofits: 250 Tactics to Promote, Motivate, and Raise More Money from Entrepreneur Press
Guerrilla Marketing for Nonprofits: 250 Tactics to Promote, Motivate, and Raise More Money from Entrepreneur Press Guerrilla Marketing for Nonprofits: 250 Tactics to Promote, Motivate, and Raise More Money from Entrepreneur Press Guerrilla Marketing for Nonprofits: 250 Tactics to Promote, Motivate, and Raise More Money from Entrepreneur Press Guerrilla Marketing for Nonprofits: 250 Tactics to Promote, Motivate, and Raise More Money from Entrepreneur Press Guerrilla Marketing for Nonprofits: 250 Tactics to Promote, Motivate, and Raise More Money from Entrepreneur Press (click images to enlarge)

Guerrilla Marketing for Nonprofits: 250 Tactics to Promote, Motivate, and Raise More Money from Entrepreneur Press

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The Father of Guerrilla Marketing, Jay Conrad Levinson delivers the first publication to adapt the profit-producing principles of Guerrilla Marketing to the globe of nonprofits. The not-for-profit industry has increased by 65 %-- a flood of new organizations are competing for contributions, competing for volunteers, as well as taking their share of the industry. Joined by co-authors Frank Adkins as well as Chris Forbes, Levinson reveals not-for-profit marketers ways to acquire the competitive side they need by replacing their lack of cash with the power of time, energy, creativity, as well as info -- allowing them to optimize their impact as well as increase more cash! Equipped with reliable principles, 200 tested tools of Guerrilla Marketing, as well as appropriate strategies as well as devices, not-for-profit marketers learn ways to boost public recognition, increase performance in recruiting volunteers, mobilize advocates, as well as increase more cash -- despite the state of their financial resources. Presents the "7 principles" for fundraising success as well as recruiting volunteers 200 tested tools of Guerrilla Marketing personalized for nonprofits Covers publicity as well as social media strategies specific to the not-for-profit neighborhood Concepts are shown with real-world instances as well as comparison tables

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