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Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy from AMACOM
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Description of Franchising & Licensing: Two Powerful Ways to Grow...
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Full of lighting examples, stories from the field, and also loads of types for composing franchising agreements and also licensing weight loss programs, the fourth version of Franchising & Licensing covers all the tactical, legal, financial, and also operational facets of these complicated but very lucrative business techniques. Integrating today info on laws, finest techniques, Web 2.0 techniques, branding methods and also international hallmark regulations, the brand-new FDD disclosure style, and also the current franchising patterns, this important reference reveals the best ways to: Raise resources, structure agreements, and also safeguard trademark - Create market-responsive sales, marketing, and also globalization techniques - Establish top quality control and also conformity steps - Assess opportunities for mergings and also purchases, joint endeavors, and also other options to franchising - And a lot more Comprehensive and also appropriate to residential and also international franchising campaigns alike, this necessary quick guide remains the market requirement.