Feminine Capital: Unlocking the Power of Women Entrepreneurs from Stanford Business Books
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Today, there more than 200,000,000 women company owner all over the world. Most of these entrepreneurs are refraining from doing service customarily, neither are they merely leaning in. Instead, they are touching right into womanly capital-- the one-of-a-kind abilities and also sensibilities that they have cultivated as women-- to develop enviable successes. Drawing on four decades of prize-winning research, Feminine Capital exposes how women are using various approaches to doing service. Barbara Orser and also Catherine Elliott information the pillars of womanly capital and also supply new insight right into the means that gender could affect business decision-making. They find that leveraging womanly capital could assist women to develop unique brand names, build new markets, and also drive revenues-- all while leveling the playing field in service. In doing so, women are transforming our social and also financial landscape, one endeavor at once. Dispelling misconceptions and also misperceptions that could undermine women-owned ventures, this publication takes a fresh appearance at how women entrepreneurs could take advantage of their abilities, expertise, and also worths. Study of women entrepreneurs bring key concepts and also lessons to life, while discovering aids, diagnostic devices, and also checklists assist readers to create innovative service versions, improve start-up strategies, and also develop development approaches.