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Entrepreneurship: A Process Perspective from Cengage Learning
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Description of Entrepreneurship: A Process Perspective from Cengage...
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Current, thorough, and also cutting edge, ENTREPRENEURSHIP: A PROCESS PERSPECTIVE furnishes prospective entrepreneurs with the devices and also insight for success. With solid concept and also appropriate instances, this thorough source covers the entire process of constructing an organisation. Experienced trainers and also entrepreneurial authorities, Professors Baron and also Shane supply a sensible, used process method with a multidisciplinary perspective, making use of understanding from the research studies of economics, psychology, and also other locations. Guide begins with recognizing chance and also constructing a team, then moves with constructing financial resources, business strategy, legal issues, advertising and marketing, growth, and also exit approaches. Rather compared to obtaining bogged down in too much conversations of concept, Baron and also Shane make use of real-world instances to illustrate exactly how pupils can apply chapter principles to their own business ventures. Thoroughly updated and also revised based on pupil and also professor comments, the second edition adds a phase on legal issues particular to entrepreneurs-- including copyright considerations-- and also an appendix on crucial accountancy principles entrepreneurs ought to know. A brand-new chapter on growth approaches for brand-new ventures is paired with a phase on handling brand-new ventures for growth. In enhancement, brand-new boxed attributes dropped light on typical misconceptions and also misperceptions regarding entrepreneurship. Guide is likewise packed with hands-on applications-- including an instance created particularly for each chapter-- offering pupils experience placing message principles into real-world action.
Used Book in Good Condition