Destination Branding for Small Cities - Second Edition by Creative Leap Books

Destination Branding for Small Cities - Second Edition by Creative Leap Books
Destination Branding for Small Cities - Second Edition by Creative Leap Books (click images to enlarge)

Destination Branding for Small Cities - Second Edition by Creative Leap Books

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Manufacturer Description

In his 2nd publication, Bill Baker once again skillfully punctures the concept, advertising-speak and branding lingo to simplify and clear up the technique of branding little cities for improved tourist, financial advancement, placemaking and city design. This must-read guide demystifies branding, shows how to uncover your most potent brand system, and supplies real life instances, as well as economical, proven devices, themes and checklists to assist breathe life right into little city branding and advertising and marketing.

Baker s composing style has been explains as engagingly direct and to the factor, and his publications are suggested as essential analysis for anybody associated with the research study or execution of city and destination branding, advertising and marketing and planning.

This modified edition has retained and upgraded its focus on the fundamentals for successful destination and location branding. Amongst the additions are:

- The fundamentals for successful brand planning for little cities including brand-new and upgraded processes, guidance, checklists and techniques.
- Explanations of the different types of location branding, branding in difficult times, selection of location branding experience and the function of item advancement, placemaking and wayfinding in location branding.
- How to present a strategic focus to improve little city competitiveness.

- Interesting understandings from a few of the world s leading location branding consultants, scholastics and specialists.
- Worldwide instances from the USA, Asia, Europe, Middle East and Australia.

While the title is Destination Branding for Small Cities, the underlying principles and processes can simply as readily be put on areas, counties, Downtowns, Main Streets, hotels, or even states and countries.

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