Crafting a Successful Small Business: Making, marketing and merchandising from Brightword Publishing
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The UK handmade market is currently riding high as our attitudes to buying and the items we desire to buy are changing. With this modification comes a brand-new wave of producers - little, neighborhood and skilled. If you are a manufacturer of handmade items, or you have a craft pastime and are assuming regarding taking the following action and wondering how you can do it, then this publication has the answers. In it you will certainly discover: - How to transform your pastime into a small company - Where to offer your items, both on and offline - How to price your items - How to establish an unique and recognisable brand name - Where to begin with visual merchandising - How to utilize social networks to market your business This publication not only takes you through these points in practical simple English, but also has quirky craft activities to complete in the process. Packed with top hints and pointers from real-life smart small company proprietors well-informed, this publication is essential analysis for anyone looking to craft their way to success!