Business Development: A Market-Oriented Perspective from Wiley

Business Development: A Market-Oriented Perspective from Wiley
Business Development: A Market-Oriented Perspective from Wiley Business Development: A Market-Oriented Perspective from Wiley Business Development: A Market-Oriented Perspective from Wiley (click images to enlarge)

Business Development: A Market-Oriented Perspective from Wiley

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This textbook addresses the basic questions: "What is service development?" " What does business developer do?" and also "What characterises good, structured, reliable service development?" Distinguishing service development and also the jobs of business developer from traditional methods of strategic monitoring, entrepreneurship, and also strategic advertising, this textbook will certainly make it possible for the market-oriented service developer to develop, craft, and also execute superior service strategies.

The publication is split right into three components concentrating on the market-oriented service developer's way of thinking, on providing an advanced toolbox for careful strategic evaluations and also choices, and also last but not least on the vital facets of service strategies and also their web content.

The approach of the publication is focused and also careful in its selection of web content and also offers a cumulative development of the appropriate topics. Each phase consists of an 'ramifications for the market-oriented service developer' at the end to boost a pupil's understanding.

The web content of the publication applies to any brand-new service venture in addition to for the development and also implementation of development possibilities in mature companies. Inherently global in its scope, the message consists of various genuine globe examples, extracted from the author's own experience as a biotech entrepreneur, in addition to from the wider worldwide service area.

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