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Description of Business, 12th Edition from South-Western College/West
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Created by authors that have a considerable track document teaching the Introduction to Business course, the twelfth edition of this very popular text includes an up-to-date, thorough survey of the functional areas of business: administration and organization, human resource administration, marketing, details systems and bookkeeping, and finance and investment. Core subjects highlighted within these areas consist of values and social duty, little business issues and entrepreneurship, and worldwide concerns. New coverage in this edition very closely checks out advanced subjects like the effect of social media on business, the financial crisis, environment-friendly and socially liable business, and sustainability. A new Personal Apps showcase within each chapter provides examples to highlight primary text principles. BUSINESS 12e is designed to assist you attain occupational and business success. Readily available with InfoTrac Student Collections http://gocengage.com/infotrac.